Coaching for Scale-up CEOs and Entrepreneurs

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Loic Potjes has coached 50+ CEOs across 25 countries in North & South America, Europe, Asia and Africa, with a specific focus on:

Addressing the core issues

Loic helps CEOs rapidly get to the root causes hindering business growth, enabling impactful decisions.

Focusing on Key Actions

He guides CEOs to prioritise the 20% of activities that truly move the needle, ensuring maximum impact and accelerated growth.

Accelerating Growth

 Loic provides the support and structure necessary for CEOs to sustain momentum and achieve ambitious goals, especially amidst complexity.

Loic’s global perspective and 25 years of experience as a corporate/scale-up CEO, chairman and tech investor make him uniquely qualified to partner with CEOs across diverse industries and growth stages.

He has successfully launched, structured, and grown companies across mature and emerging markets, managing up to 4,000 employees at a time, with core expertise in go-to-market strategies, new technologies, innovation, and mergers & acquisitions.

Testimonials

Chele Farley

“Loic stands out through his corporate CEO, tech investor and technology scale-up experience. He has a natural ability to identify root causes and practical solutions. Coaching sessions are robust, meaningful, move the needle and accelerate momentum. I would not hesitate in recommending him as an executive coach for MD’s of portfolio companies.”

Chele Farley, Managing Director
Mistral Capital International – New York
YPO New York

Tushar Jalan

“It can be lonely at the top, when managing a scaleup across multiple markets and regions, facing difficult decisions daily and building the organisation in fast growth mode. I have found in Loic an alter ego, confident, someone who understands my issues and opportunities and brings fresh perspectives. I get clarity, I get renewed energy, and I get personal growth. I would recommend Loic as a CEO Coach to any scale up Entrepreneur.”

Tushar Jalan, Founder & CEO
Precom – Regional leader in commodities trading industry
YPO Geneva

Monica Hernandez

“Loic brings a rare combination of global perspective, board-level acumen, and coaching that is both strategic and deeply human. His ability to connect across cultures and languages helped me navigate tough decisions, structure our next phase of AI-driven growth, and evolve our leadership team. What truly sets him apart is his commitment, he consistently went above and beyond, even traveling to meet with me and my team in person. He’s also not afraid to be direct in driving accountability and brings tools that helped me identify my strengths and the areas I need to complement to lead MAS Global effectively.”

Monica Hernandez, CEO
MAS Global – AI Technology Scaleup
YPO Miami

Lander Isasi

“Loic has been an invaluable sparring partner for me as a CEO—his exceptional listening skills create the space for me to hear my own thoughts, while his deep business and life experience consistently offers fresh perspectives that challenge and elevate my thinking.”

Lander Isasi, CEO
6IXTY8IGHT – Regional E-Commerce Retail Scaleup
YPO Hong Kong

Dov Girnun

“If you want your real strategy which is lurking beneath your current thinking, call Loic. We got to a feasible focused growth strategy, after testing some boundaries we didn’t know we had. It’s not the standard approach, and you get an exec-level sometimes difficult conversion, which results in uncomplicated but possibly quite new answers for your business.”

Dov Girnun, Founder & CEO
Merchant Capital
YPO Johannesburg

Chetan Jain

“Working with Loic has been a transformative experience; his ability to create the space for deep, reflective thinking
helped me grow my leadership and self-awareness as a CEO. Through our sessions, he guided me with a structured methodology on practical, actionable steps that have significantly elevated my effectiveness as a leader.”

Chetan Jain, Co-Founder and Managing Director
Inspira Enterprise – Cybersecurity & Data Analytics
YPO Mumbai

Sanjay Porwal

“Loic enables trust rapidly, whilst naturally bringing new perspectives and insights. We obtained a clear vision and actionable steps for transformative opportunities I can confidently say our next 80/20 value creation cycle is now well on track.”

Sanjay Porwal, Director
Bright Metals Asia – Market Leader in Commodities
YPO Jaipur

Johnathan Raineau

“Loic has been a transformative force in my professional journey, helping me elevate my communication, sharpen my leadership, and build unshakable self-confidence. He has really helped me step up my game: I’m communicating more clearly, leading with more confidence, and feeling way more grounded in myself thanks to his guidance.”

Johnathan Raineau, Managing Director
Raineau Group
Global Leader in the gaming & hotel industry
YPO Miami

Rodrigo Arce Calvo

“Loic helped me rapidly clarify first steps in a new role focused on scaling emerging markets whilst navigating the complexities of a global corporation. It is rare to find the mix of corporate, entrepreneurship and new markets experience in a single person. The coaching sessions are enlightening, uplifting and generate strong positive energy, with clear actionable insights.”

Rodrigo Arce Calvo, Managing Director AT-PAC Doka, Mexico
Global corporate company in the construction industry
YPO Chile

Mametja Moshe

“Working with Loic has been a game-changer for me personally and for our investment firm. His unique ability to provide deep, insightful guidance helped me step back and see the bigger picture, while also honing on the critical 20% that drives real impact. He’s been an incredible sounding board to get to practical, actionable plans that have made a tangible difference in how we execute.“

Mametja Moshe, Founder & CEO
Moshe Capital – Advisory and Investment Firm
YPO Johannesburg

Nadim Ghanem Pares

“Loic’s structured methodology to align leadership potential with impact and performance enabled me to make the tough decisions needed in reshuffling our family investment portfolio and create value and performance. I would strongly recommend Loic as a coach for Managing Partners of family offices, PE/ VC groups, and CEO’s of portfolio companies.”

Nadim Ghanem Pares, CEO
Miniplast – Plastics Manufacturing – Family portfolio of investments
YPO Ghana

Ahmed Sunka

“I had the privilege of having Loic as my business coach, and the experience has been transformative. His guidance has brought clarity and structure to my thinking, enabling me to approach challenges with confidence. Beyond professional development, he has also supported my personal growth, helping me navigate various aspects of my life. I highly recommend Loic to anyone seeking a dedicated, empathetic and insightful coach!”

Ahmed Sunka, CEO & Founder
Horizon Global Ltd
YPO Africa

Sergio Guzman

”Loic’s deep experience and no-nonsense approach are changing rapidly the way I lead my business. I’ve gained clarity, sharpened my decision-making, and elevated my team’s performance. The results speak for themselves— growth, confidence, and a clear path forward for each key opportunity or bottleneck we unpack together. If you’re serious about scaling your business, reach out to Loic”

Sergio Guzman, Director & Founder
Colombia Risk Analysis
Services Industry – Colombia

Brett Fleming

“Loic coached the MD of a scaleup in one of our portfolio companies. Loic helped crystallise the USP, map a robust go-to-
market strategy, and practical steps to align the MD’s potential with the business. It created renewed energy and clarity, enabling key decisions that unlocked growth and enhanced overall alignment. I highly recommend Loic as a CEO Coach. The return on investment is undeniable.”

Brett Fleming , Founder / Director
Subsidium Capital
YPO Mauritius

Why CEO Coaching?

Accelerated Scaling

Research from the International Coaching Federation (ICF) indicates a 70% improvement in work performance and a 53% increase in productivity for coached individuals, leading to higher revenue growth.

Enhanced Global Achievement

The ICF reports that 61% of coached individuals achieve their goals, compared to 41% for non-coached individuals. Coaching helps CEOs maintain focus on strategic priorities and navigate obstacles effectively.

Stronger Leadership

A Harvard Business Review study highlights that coached leaders demonstrate improved emotional intelligence and adaptability – essential traits for thriving in today’s dynamic business landscape.

 

Why Loic?

Coaching is a well known, powerful and effective approach to growing leaders.  The coach facilitates the leader’s learning through listening, questioning and occasionally guiding the executive.   The coach does not provide answers to the leader but draws out insights, thereby supporting the leader with personal discovery and facilitating problem solving. However coaches generally do not have CEO experience and may therefore fail to understand context, challenges and opportunities CEOs’ face on a daily basis.

Loic is primarily an experienced corporate/scale-up CEO and therefore a peer, sparring partner and sounding board to other CEOs. His core coaching and mentoring skills lie in:

  • Rapidly building trust across multiple cultures, industries, and growth stages by leveraging his global experience and language skills (English, French, Spanish, Dutch)
  • Creating a trusted space for self-development and business growth
  • Getting to root causes, opening fresh perspectives, and generating new approaches & solutions
  • Getting to clarity and simplicity for critical decision-making
  • Creating and sustaining momentum and flow
  • Ultimately creating rapidly paced personal and business growth/expansion

Credentials

Harvard University

Certificate of Mastery in Executive Leadership Coaching

Gordon Institute of Business Science

Professional Business Coaching Certificate

International Coaching Federation

Associate Certified Coach

London Business School

Senior Executive Programme

Young Presidents' Organisation

Engaged YPO member since 2013

HEPN, Belgium

Bachelor in Business Management

Media Contributor

Frequent contributor to CNBC, leadership conferences, and other media

Why the Impactful Leadership Model

Loic leverages the Impactful Leadership™ methodology for a structured approach to coaching and mentoring. It has been used to coach over 75 CEOs and founders since 2021 and shared with over 750 other leaders in multiple leadership development programmes, including being taught in the MBA programme of the Singapore University of Social Sciences.

Impactful Leadership™ leverages relational coaching techniques while also providing leadership frameworks and business tools and techniques. This approach complements the leader’s growth by utilising proven tools used by CEO’s on a daily basis.  Impactful Leadership™ does not provide the answers to the leader, but short circuits their journey to document, analyse and solve any strategic, business or people related issue.  

Loic combines the Impactful Leadership™ management consulting models with practical insight and experience he gained over 30 years C-level leadership, across 15+ different industries, 17+ countries in mature and emerging markets, multinationals, listed, PE/VC/family office backed or entrepreneurial companies.

Leadership Insights

Unlocking CEO Potential through Coaching | Loic Potjes | TBCY

In this episode of The Brand Called You, Loic Potjes, Managing Partner of Disruptive Leap, shares insights into his journey from corporate CEO to executive coach.

CNBC - The State of Innovation in Africa

Billions of dollars are being invested in innovation in mature economies. Africa, on the other end of the value chain, continues to receive a bulk of this money, but in projects of different scale.

One More Question - An Offer No One Can Refuse

Practical insights in turning a business around or preparing for scale and exponential growth, in a world where speed to market separates legacy constrained businesses from profitable agile businesses on an “offer no-one can refuse”.

Make an Informed Decision

Never had a CEO coach, not sure if it is for you? Book your complimentary Taste of CEO Coaching  comprising of:

 

A Discovery Session unpacking questions such as:

  • what can I achieve through coaching
  • is coaching for me
  • how is a coaching journey structured
  • how do I define my personal/business coaching goals
  • what to look for in a coach etc

And A Coaching Session to experience the value/impact it can have.

 

Schedule both sessions at your convenience (subject to availability)

Schedule Today

Let's Connect

Whether you’re looking to enhance your strategic vision, tackle leadership challenges, or create a lasting impact, I’m here to help you lead with confidence and clarity.

Book a 30 minute Chat Today to ask any questions about how coaching can support your goals. Together, we’ll craft a path forward to elevate your leadership and achieve lasting success.