A founder, a fog of misalignment, and the 100-day sparring journey that changed everything.

“It wasn’t burnout. It was misalignment dressed as ambition.”
— Founder, over coffee at 5am, somewhere in London.

The Founder in the Fog

Marc wasn’t a rookie. He wasn’t floundering. He was functioning.
Which, in founder terms, is often code for: barely hanging on.
Three startups. Five angel investments. Six advisory boards. Spread across three continents. No assistant, no buffer, and no boundaries. A master builder — and a master at burning himself out.
Every day felt like opening a hundred Chrome tabs… and watching none of them fully load.

He was:

• Launching products
• Reviewing P&Ls
• Pitching investors
• Mentoring interns
• Debugging code
• Hiring heads of sales — and occasionally making coffee

He wasn’t failing. But he wasn’t flying either.
He was too powerful to crash — but too scattered to scale.
And underneath it all? This gnawing feeling:
“I should be further by now.”

The Accidental Call That Sparked Everything

We met on a fluke — a cold intro that turned warm fast.
Five minutes into our first call, Marc said half a sentence.
I finished it for him.
He blinked.
“Wait… how the hell did you know that?”
I didn’t. I felt it.
Because I’d lived it too.

The Coach With ADHD (And an Operator’s Past)

Before coaching, I’d been:

• A corporate CEO with 4,000 employees at 32
• A tech scaleup entrepreneur
• A hypergrowth firefighter on boards across three continents
• A serial over-committer

I’d built. Burned out. Bounced back.
And at 48, I was finally diagnosed with ADHD.
It didn’t limit me. It unlocked me.
I learned that my wiring — this supercharged pattern recognition, emotional sensitivity, and frictionless mental speed — was a gift.
Especially in coaching.
I could see alignment misfires like static. Spot chaos posing as productivity. Finish a founder’s sentence before they understood what they were trying to say.
That’s what Marc felt in that call. And he asked:
“Can you help me see what I can’t?”
That’s when it began.

The 100-Day Pivot: Kill, Keep, Scale

We started simple. Brutal. Clear.
We mapped out everything Marc was doing.
Every company, project, advisory, investment, hobby, distraction, side hustle, cause, and commitment.

Then we created three buckets:

• 🗑 Kill — things that drained energy, lacked ROI, or were ego-fueled distractions
• 🔒 Keep — high-value, low-lift plays aligned with his current team and strengths
• 🚀 Scale — the rare opportunities with exponential return, alignment, and joy

What happened next was radical.

The Kill List

He walked away from five ventures.
Not because they weren’t “working” — but because they were working against him.
Some were vanity plays. Others were draining capital with no compounding upside. Most weren’t failures — just not his future.
Letting go wasn’t easy.
But it was the first sign of leadership.
“It’s not just what you build. It’s what you stop building that defines your next chapter.”

The Keep and the Moonshot

We found two plays worth keeping:

• ⁠Deep industry synergy
• Cultural fluency
• Teams he didn’t need to babysit

And one? A true moonshot.
It had all the ingredients:

• Founder-market fit
• Global upside
• Operational leverage
• And… Marc loved it

It became the center of his future flywheel.

From Swiss Army Knife to Conductor

Marc’s transformation wasn’t loud. It was precise.
He stopped trying to be everywhere.
Stopped treating his genius like duct tape.
Instead, he became a conductor.

A leader who:

• Picks the moment
• Protects the signal
• Orchestrates instead of micromanaging

He still had fire. But now it was focused.

What Marc Learned (And What You Might Be Feeling Too)

He realized he’d been:

• Saying yes too often
• Playing below his real talent
• Leading reactively instead of strategically

Sound familiar?
You might be in the fog too if:

• You’ve built more than you’ve scaled
• Your calendar feels like a battlefield
• You feel guilty saying no, but resentful saying yes
• ⁠You don’t need help doing more. You need help doing less — better

What I Found Too

Coaching founders like Marc is where I found my own alignment.
My ADHD became a superpower in this arena:

• ⁠I feel the gaps others miss
• ⁠I see the throughline under the noise
• I connect with founders fast, deep, real

Coaching isn’t just business to me. It’s intuitive sparring with exponential impact.
I help founders:

• ⁠Get clarity
• Reclaim their energy
• Design their next exponential leap

Are You a Marc?

If you’re:

• ⁠Brilliant but buried in noise
• Successful but scattered
• Scaling but not fulfilled

…then maybe you don’t need another productivity system.
You need a sparring partner who sees the man behind the founder, and the system behind the chaos.
Just like Marc did.